Augmented Comedy Previews: GetComedy teams up with Blippar to bring Edinburgh Fringe Festival to life.
GetComedy and Blippar warm up the comedy crowd at the Edinburgh Fringe Festival with interactive ‘try before you buy’ brochure.
Mobile visual discovery app, Blippar, today announces an exciting collaboration that will see this year’s GetComedy’s Edinburgh Fringe Festival brochure brought to life with interactive content using Blippar’s pioneering image recognition platform. Comedy fans at the world famous summer festival will be able to watch exclusive trailers of this year’s top comedy acts, and be able to instantaneously book tickets to shows directly from the free Blippar enabled brochures.
Comedy fans at the Fringe festival will also be able to “blipp” any Scottish ten pound note to access exclusive GetComedy video content and buy tickets to the performances.
GetComedy is bringing some of the best-known and critically acclaimed names in comedy to this year’s Fringe Festival including Marcus Brigstocke, Glenn Wool & Andrew Maxwell, and with Blippar on board to add an innovative teaser to the event, this a more exciting year for GetComedy than ever before.
Every page of the GetComedy brochure will be blippable, which is a huge leap into the digital world for the comedy industry. Comedy fans with the free Blippar app (available on iOS, Android and BlackBerry 10) simply hover their phone over the interactive marker images to watch trailers of the comic’s performances and book tickets for the live shows at the festival.
GetComedy posters around the Edinburgh Fringe Festival will also be Blippar enabled, offering the same interactive content as the brochures.
Jess Butcher, CMO & Co-Founder of Blippar commented:
“The Edinburgh Fringe Festival provides attendees with so much choice it’s sometimes difficult to decide what suits your taste and what doesn’t. This blippable GetComedy brochure is a fantastic way to rise above the noise and preview the comic styles of the comedians before purchasing a ticket. We believe our technology should not only impress the user but also make life easier in a practical sense, in this case by enabling users to buy tickets for acts straight off the free brochure.
Brett Vincent, Director of GetComedy said:
“It’s a great chance for comedy fans to see and get a feel for what a cult act like Terry Clement can offer in an innovative medium. Rather than just being told how funny up-and-coming stars such as Benny Boot and Ben Van Der Velde are, this app will give audiences some insights into their show. It allows comedy fans to almost “try before they buy”.
Check out who GetComedy have at the Edinburgh Fringe Festival by CLICKING HERE.
Blippar™ is a revolution for traditional media and advertising offering the power to turn any printed collateral or physical branding in the real world into an instantaneous, interactive experience. Already embraced by media owners such as The Independent, Metro Group and Mail on Sunday and brands such as Tesco, Nike, L’Oreal, Budweiser, EMI, Dominos, Unilever, PepsiCo, Sony, Nestle, Xbox, Heinz, and more, Blippar is the market leader and projecting rapid, international expansion with a view towards becoming the world’s default ‘lens’ and eponymous verb (‘to blipp’) for real-world image recognition and augmented reality executions. Blippar is available across all iOS, Android and Blackberry 10 OS devices.